
Hello Depositor
Reference No:
Step 1 / 4
01%
Don’t miss your interest rate of %
Maturity Amount
₹
Total Earnings
₹
Don’t miss your interest rate of %
Maturity Amount
₹
Total Earnings
₹
(i) The instalment will be accepted in multiples of Rs. 500/- subject to a minimum amount of Rs. 1,000/-.
(ii) The tenure of deposits under FIP and No. of instalment, the amount payable periodically, cannot be changed after remittance of the 1st instalment is made under the Fixed Investment Plan.
First receipt date will be considered as the instalment date for subsequent instalments. If instalment date falls on bank holiday, NACH will be sent for presentation to the bank on the same day as per the NPCI guideline.
a) Deposit account under FIP can be opened by remitting the first instalment online and the subsequent month’s instalments will be directly transferred through NACH (debit clearing) system.
b) If any of the instrument is bounced for any reason by the paying banker, the Company (Shriram Finance Limited) will send the instalment payment link on the request of depositor not later than the last instalment due date using which the depositor can make the payment of missed instalment. The link will not be sent if the last instalment is bounced.
c) Payment for the last instalment or any instalment beyond the last due date shall not be accepted and if remitted by the investor by any mode, the same shall be refunded without interest.
d) Monthly statement of account giving details of the transactions will be sent to the registered Email ID of the First Applicant.
e) In case of death of the Primary depositor, the debit of future instalments through NACH will not be presented / payment link generation will not be made for further instalments after receipt of such information about the death. The claim in case of death will be settled in accordance with the pre-closure terms and conditions mentioned under point 14.
a) The Company accepts deposits under FIP for different tenure as mentioned at the application form. Tenure shall be for a minimum of 23 months (In case of 12 instalments including the 1st instalment) to maximum of 59 (in case of 48 instalments including the 1st instalment) months.
b) The maturity date shall be 12 months from the last due date of the last instalment for the instalments as selected by the depositor. For example, if the depositor chooses to invest for 15 months the maturity date shall be 26 months from the date of 1st investment.
a) Interest rate is fixed for the entire period of FIP. Interest will be computed on each instalment amount from the respective payment date or date of remittance whichever is later, until the end of calendar quarter. For the subsequent calendar quarter/s, the interest would be computed on the accumulated balance (principal and interest [net of TDS, if any]) as of the previous calendar quarter until the next calendar quarter or maturity date whichever is earlier. Interest [net of TDS, if any] will be credited to the depositor’s ledger on the last day of each calendar quarter.
b) Interest rate is linked with the number of the instalment that the depositor has chosen to invest and not on the tenure of the deposits under the FIP (If depositor has chosen 13 instalments for investment, then interest rate defined under 12 Instalments - 23 Instalments will be considered). Example: If the depositor chooses to invest Rs. 1,000/- per month with number of FIP instalments chosen as 12 against which 7.00% interest will be considered, the total tenure of this investment will be 23 months, leading to gross maturity value of Rs. 13,286/- without deduction of TDS, subject to remittance of instalments on the due date.
To comply with “Know Your Customer” guidelines for NBFCs prescribed by the Reserve Bank of India, applicant(s) should provide a self-attested copy of ID proof and Address proof. Any one of the following KYC documents (which contains the photograph of the concerned depositor(s)) can be submitted for identification and proof of residential address.
Officially Valid documents (OVD):
Reserve Bank of India has mandated financial institutions to share KYC information to a Central KYC registry (CKYCR) who shall allot a unique KYC number. Depositor(s) are requested to share the unique number upon receipt of the same.
Loan facility is not permitted against the deposits under FIP.
The Company reserves the right to allow, at its absolute discretion, withdrawal of deposit under FIP before maturity subject to the following conditions.
| Up to 3 months from the date of deposit/renewal (Lock-in-period) | No repayment (Not applicable in case of premature repayment in the event of death of the depositor**) |
| Up to 3 months from the date of deposit/renewal (Lock-in-period) – in case of request made for emergent situation ^^ |
|
| After 3 months but before 6 months | No interest* |
| After 6 months but before the date of maturity | The Interest payable shall be 2 per cent lower than the Interest rate applicable to a deposit under FIP for the period for which the deposit has run or if no rate has been specified for that period, then 3 per cent lower than the minimum rate at which deposits are accepted by the Company* |
| **in the event of the death of a depositor, the Company shall repay the deposit under FIP prematurely, even within the lock-in-period, to the surviving depositor/s in the case of joint holding with survivor clause, or to the nominee/legal heir/s of the deceased depositor, on the request of the surviving depositor/s/nominee/legal heir, and only against submission of proof of death, and other necessary documents to the satisfaction of the Company. However no interest is payable on such repayments of deposits. | |
| *The above rates are also applicable for premature repayments in the case of death of a depositor. | |
| *** ‘Tiny deposit’ means the aggregate amount of public deposits not exceeding ₹10,000/- standing in the name of the sole or the first named depositor in the same capacity in all the branches of the company. | |
| ^^ For this purpose, expenses of an emergent nature include medical emergency or expenses due to natural calamities/ disaster as notified by the concerned Government/ authority. | |
| ^^^ ‘Critical illness’, shall be as defined by the IRDAI (Health Insurance) Regulations, 2016 and the guidelines issued thereunder, as amended from time to time. | |
| Premature repayments will be made only in favour of the first depositor. | |
15) The e - certificate of deposit under FIP will be issued subject to receipt of funds in Company’s account. In case of non-receipt of funds pertaining to first instalment of the deposit under FIP, the said deposit stands cancelled automatically.
16) The Company reserves the right to reject any application for deposit under FIP without assigning any reason thereof.
17) Deposit under FIP and its instalments will not be accepted from NRO/NRE Account. The Company will not collect any charges for the NACH dishonour. However, it may be noted that the depositor’s Bank may levy charges for each NACH dishonour. Similarly, the Company will not collect any charges for NACH registration and the depositor’s bank may levy NACH registration charges and the Company shall not be held liable for the same (NACH Dishonour charge / NACH registration charge) in any manner.
18) Depositor may cancel his/her NACH mandate anytime in between & stop the future instalment payments. However, once cancelled, such mandate will not be revived. In case depositor(s) wish to pay instalment under FIP after cancellation of the earlier application, the depositor(s) will have to submit fresh NACH Mandate or pay the due through payment link. No Presentation of NACH instalment debit will be pushed for cases whose mandate has been - cancelled /deactivated by customer/payment STOP by drawer / ECS is dishonoured - for three times consecutively due to financial reasons.
19) Where the deposits under FIP is discontinued by the depositor, then the amount invested shall be paid together with applicable interest (subject to TDS) on the date of maturity. If there is a delay in payment of the instalment amount, the interest will be computed from the date of actual receipt of money by the Company, till date of maturity. However, instalment will not be accepted beyond the last due date.
20) In the event of death of the first named depositor, all payments on account of principal and / or interest of the deposits under FIP will be made to the person first in the order of the survivor(s) unless otherwise instructed by the depositor during his/her life time.
21) In the event of death of sole depositor and / or all the joint depositors, all payment on account of principal and/or interest will be made to the Nominee appointed by the depositor(s) on submission of proof of identity and on execution of such other documents as the Company may deem fit for the same. In any other case, the amount will be paid to the legal representative(s) of the deceased on submission of proper legal representation such as succession Certificate/Letter of administration/ probate of the will granted by a court of competent jurisdiction.
22) The deposits under FIP issued by the Company are not transferable.
23) Depositors are requested to intimate any change of KYC and instructions regarding interest remittance to reach the Company at least 7 days before the next interest payment is due. Incase of change of address, residential address proof needs to be furnished.
24) Any communication intended for customer will be sent to the mail ID mentioned of First applicant which will be the registered mail ID. Depositors are requested to intimate all their instruction/service request only from their registered email ID to the email IDs given in point 34. SFL is hereby authorised to accept all instructions/service request received or initiated through applicant’s mail IDs registered with SFL. SFL will also not be liable for the consequences or any losses incurred by the depositor, in case where multiple emails for the same instruction has been sent by the depositor. SFL shall not be held liable for any action taken by SFL based on the e-mail. SFL shall not be bound to act upon e-mails, which are illegible. In such cases if SFL proceeds to carry out the instruction SFL understanding or action shall be treated as final. SFL is not liable to take note or act on any instruction received from any e-mail ids other than the email id of the first applicants. SFL shall not be liable for any losses or damages which depositor may suffer as a consequence of SFL acting in accordance with or in reliance upon any e-mail submission. SFL is not bound to go into the authenticity of such mails received from the said ID. Any mail received from email ID shall be deemed by the SFL as an authorised one. SFL shall stand protected at all times and no claim shall be made against SFL for carrying out such transactions based on e-mails issued or originated out of e-mail ID’s. Depositor shall not accuse SFL at any point of having been negligent or violative to any loss, response and liability shall solely be that of the Depositor. SFL shall not be under any obligation at any time to maintain any facility for the receipt of any e-mail submission.
25) The financial position of the Company as disclosed and the representations made in the application form are true and correct. The Company and its Board of Directors are responsible for the correctness and veracity thereof.
26) In case of any deficiency of the Company in servicing its deposit, the depositor can lodge a Complaint with the Company. If the Company has not responded within 30 days, the depositor can approach the RBI Banking Ombudsman for resolution of the query. Alternatively, the depositor may approach the District Level Consumer Dispute Redressal Forum or the State Level Consumer Dispute Redressal Forum or the National Consumer Dispute Redressal Forum for relief.
27) In case of non-repayment of the deposit under FIP or part thereof as per the terms and conditions of FIP, the depositor may approach the Southern Region Bench of Company Law Tribunal, whose full address is, 3rd Floor, Corporate Bhavan (UTI Building), No.29, Rajaji Salai, Chennai 600 001, Tamil Nadu for redressal.
28) Any deposit under FIP which remains unclaimed and unpaid for a period of seven years from the date it becomes due for payment will be transferred to “The Investor Education and Protection Fund” established by the Central Government under section 125 of the Companies Act, 2013.
29) The Company is having a valid Certificate of Registration No.07-00459 dated 31/01/2023 issued by the Reserve Bank of India in lieu of erstwhile certificate No. 07-00459 dated 17/04/2007 under Section 45-IA of the Reserve Bank of India Act, 1934. The financial activities of the Company are regulated by the Reserve Bank of India. However, the Reserve Bank of India does not accept any responsibility or guarantee about the present position as to the financial soundness of the Company or for the correctness of any of the statements or representations made or opinion expressed by the Company and for repayment of deposits under FIP/discharge of liabilities by the Company.
30) Total amount of exposure (aggregate dues) from facilities, both fund and non-fund based, extended to, and the aggregate dues from companies in the same group or other entities or business ventures in which the directors and/or the Company are holding substantial interest as on 31/03/2025 is Rs. 67.49 crores.
31) Credit Ratings: CARE Ratings Limited “CARE AAA; Stable”, CRISIL Limited “Crisil AAA/Stable”, ICRA Limited “[ICRA]AAA (Stable)” and India Ratings and Research Pvt Ltd “IND AAA/Stable”.
32) The deposits under FIP solicited by the Company are not insured.
33) The acceptance and repayment of deposits under FIP and interest payment are subject to the terms and conditions of the Company and the directions of the Reserve Bank of India (RBI) under Non-Banking Financial Companies Acceptance of Public Deposits (Reserve Bank) Directions, 2016 as amended from time to time and are subjected to jurisdiction of Chennai only. Subject to the said directions issued by RBI, the Company reserves the right to alter or amend without notice any or all of the terms and conditions stipulated above.
34) All correspondence with regard to deposits under FIP should be addressed to Company’s following service centres: Chennai: 1st Floor, Chaitanya Exotica, No: 51/24, Venkata Narayana Road, T Nagar, Chennai, Tamil Nadu- 600017, Phone: +91 44 49371111, Email: customersupport@shriramfinance.in;Mumbai: Office No.104 & 105 1st Floor, Level 1, Rupa Solitaire, Sector-1, Millennium Business Park, Mahape, Navi Mumbai, Thane, Maharashtra – 400 710, Phone: +91 22 41574545, Email: customersupport@shriramfinance.in.
35) The maturity value payable in case of deposits under FIP will vary where tax is deducted at source. The maturity value is rounded off to nearest rupee.
36) Repayment of deposit under FIP falling due on a Sunday or a bank holiday or any day when the Company’s head office does not work due to holiday or otherwise will be made on the next working day.
37) The Company has created a floating charge on its statutory liquid assets in favour of Trustees representing public deposit holders of the Company as per Directions of the Reserve Bank of India.
38) Deposits made by Trusts/Societies/AOPs/BOIs in the nature of Charitable Institution registered under Section 332 and 347 to 349 of the Income Tax Act, does not qualify as investments prescribed u/s 350 of the Act.
39) The FIP is not open for Non-Resident Indians and Foreign Nationals.
40) Email ID and Mobile number is mandatory for investment in FIP.
41) All Correspondence with regard to deposits should be addressed to Company’s service centers as mentioned in point no. 34.
PARTICULARS REQUIRED TO BE SPECIFIED AS PER THE PROVISIONS OF NON-BANKING FINANCIAL COMPANIES ACCEPTANCE OF PUBLIC DEPOSITS (RESERVE BANK) DIRECTIONS, 2016 AND MISCELLANEOUS NON-BANKING COMPANIES (ADVERTISEMENT) RULES, 1977:
The company has branches in below mentioned states and union territories:
| State | Union Territory | ||||
|---|---|---|---|---|---|
| Andhra Pradesh | Gujarat | Kerala | Odisha | Telangana | Chandigarh |
| Assam | Haryana | Madhya Pradesh | Punjab | Tripura | Dadra and Nagar Haveli and Daman and Diu |
| Bihar | Himachal Pradesh | Maharashtra | Rajasthan | Uttar Pradesh | Delhi |
| Chhattisgarh | Jharkhand | Manipur | Sikkim | Uttarakhand | Jammu and Kashmir |
| Goa | Karnataka | Meghalaya | Tamil Nadu | West Bengal | Puducherry |
| Andaman and Nicobar Islands | |||||
for more details of our branches, please visit Company's website (Link: https://www.shriramfinance.in/branch-locator/)
| Subsidiary | Business carried on by the subsidiary |
| Shriram Overseas Investments Limited (formerly Shriram Overseas Investments Private Limited) | The Company is a NBFC engaged in the business of investment in, acquire and hold, underwrite, subscribe for and/or sell or dispose shares, bonds, stocks, securities, debenture stocks issued by any company constituted and carrying on business in India or elsewhere, and also act as underwriters and brokers of stock, shares, debentures, Government Bonds, Units of Unit Trust of India, National Savings Certificate, Fixed Deposits and other savings instruments. |
The subsidiary company does not have any branch.
D. Brief Particulars of the Management of the Company: The Company is managed by its Executive Vice Chairman/Managing Director & CEO / Managing Director & CFO under the supervision of the Board
E. Names, Addresses & Occupation of the Directors:
| Sr. No. | Full Name & Designation | Address | Occupation |
| 1. | Mr. Jugal Kishore Mohapatra, Chairman, Independent Director (DIN 03190289) | Flat No. 101, Lova Villa, Plot No. 408, Saheed Nagar, Bhubaneswar - 751007 | Retired Civil Servant (IAS) |
| 2. | Mr. Umesh Revankar, Executive Vice Chairman (DIN 00141189) | 1001, Simran CHS Ltd., Plot no. 9, 15th Road, Khar (West), Near Gabana HDFC Bank, Mumbai – 400052. | Service |
| 3. | Mr. Y. S. Chakravarti, Managing Director & CEO (DIN 00052308) | Flat No.302, Banjara Heritage Apartments, Road No. 3, Panchavati Society, Banjara Hills, Hyderabad – 500 034 | Service |
| 4. | Mr. Parag Sharma, Managing Director & CFO (DIN 02916744) | B-1401, Ellora, Plot No.27, Sector – 11 Building, CBD Belapur, Navi Mumbai - 400 614. | Service |
| 5. | Mr. Pradeep Kumar Panja, Independent Director (DIN 03614568) | Bhaskara, 21, I Main Road, 4th Cross, Gaurav Nagar, JP Nagar, 7th Phase Bangalore 560 078 | Retired SBI Managing Director |
| 6. | Mr. S. Ravindran Independent Director (DIN 09778966) | C 1601, Lakshchandi Heights, Gen AVK Marg, Gokuldham, Goregaon East, Mumbai - 400063, Maharashtra. | Professional |
| 7. | Mr. Gokul Dixit Independent Director (DIN 00357170) | Opp Luz Church Road, No: 4, Krishanswamy Avenue, Mylapore Chennai -600 004. | Professional |
| 8. | Mrs. M. V. Bhanumathi Independent Director (DIN 10172983) | 29A, Laxmi Estate, Verma Nagar, Azad Road, Near Chinai College, Andheri, Mumbai - 400069 | Management and Legal Consultancy |
| 9. | Mr. D. V. Ravi, Non-Executive Non-Independent Director (DIN 00171603) | B3E, Regal Palm Gardens, CEE DEE YES Apartments, Velachery Tambaram Road, Velachery, Chennai- 600 042 | Service |
| 10. | Mr. Ignatius Michael Viljoen, Non-Executive Non-Independent Director (DIN 08452443) | No. 20, Timbavati Complex, St. Christopher Road, St. Andrews, Germiston – 2007 South Africa | Head of Credit at Sanlam Emerging Markets Portfolio Management |
F & G.-Profits of the Company before and after making provisions for tax and dividends declared by the Company for the three financial years immediately preceding the date of advertisement
(Rs. in crores)
| Year Ended | Profit before provision for Tax | Profit after provision for tax | Equity Dividend Declared | |
| Rate % | Amount | |||
| 31.03.2023 | 8,184.89 | 5,979.34 | 350 | 1,311.31 |
| 31.03.2024 | 9,683.64 | 7,190.48 | 450 | 1,690.45 |
| 31.03.2025 | 12,606.02 | 9,761.00 | 495 | 1,861.52 |
H. Summarised Financial Position of the Company as appearing in the latest Audited Balance Sheet:
(Rs. in crores)
| Particulars | As at March 31, 2025 | As at March 31, 2024 | |
|---|---|---|---|
| ASSETS | |||
| (1) | Financial assets | ||
| (a) | Cash and cash equivalents | 10,681.40 | 6,013.37 |
| (b) | Bank balance other than (a) above | 10,684.34 | 1,597.82 |
| (c) | Derivative financial instruments | 250.09 | 330.48 |
| (d) | Receivables | ||
| (I) Trade receivables | 50.82 | 51.63 | |
| (II) Other receivables | 202.87 | 332.96 | |
| (e) | Loans | 2,45,392.79 | 2,07,929.41 |
| (f) | Investments | 15,598.71 | 10,656.64 |
| (g) | Other financial assets | 3,307.96 | 3,269.69 |
| Total financial assets | 2,86,168.98 | 230,182.00 | |
| (2) | Non-financial assets | ||
| (a) | Current tax assets (net) | 432.07 | 572.51 |
| (b) | Deferred tax assets (net) | 3,694.86 | 2,884.03 |
| (c) | Investment property | - | 0.98 |
| (d) | Property, plant and equipment | 1,025.68 | 845.77 |
| (e) | Intangible assets under development | - | - |
| (f) | Goodwill | 1,189.45 | 1,406.73 |
| (g) | Other intangible assets | 698.95 | 1,033.93 |
| (h) | Other non-financial assets | 321.95 | 350.43 |
| Total non-financial assets | 7,362.96 | 7,094.38 | |
| (3) | Non-current assets held for sale/ disposal | 0.97 | - |
| Total assets | 2,93,532.91 | 2,37,276.38 | |
| LIABILITIES AND EQUITY | |||
| LIABILITIES | |||
| (1) | Financial liabilities | ||
| (a) | Payables | ||
| (I) Trade payables | |||
| (i) total outstanding dues of micro enterprises and small enterprises | 1.02 | 0.02 | |
| (ii) total outstanding dues of creditors other than micro enterprises and small enterprises | 297.83 | 211.73 | |
| (II) Other payables | |||
| (i) total outstanding dues of micro enterprises and small enterprises | 0.23 | 2.25 | |
| (ii) total outstanding dues of creditors other than micro enterprises and small enterprises | 1.37 | 3.16 | |
| (b) | Debt securities | 54,148.86 | 44,948.61 |
| (c) | Borrowings (other than debt securities) | 1,21,448.42 | 92,148.80 |
| (d) | Deposits | 56,085.99 | 44,443.66 |
| (e) | Subordinated liabilities | 2,513.98 | 4,300.07 |
| (f) | Other financial liabilities | 2,090.42 | 1,848.39 |
| Total financial liabilities | 2,36,588.12 | 1,87,906.69 | |
| (2) | Non-financial liabilities | ||
| (a) | Current tax liabilities (net) | 38.98 | 237.79 |
| (b) | Provisions | 344.38 | 296.21 |
| (c) | Other non-financial liabilities | 280.86 | 267.30 |
| Total non-financial liabilities | 664.22 | 801.30 | |
| Total liabilities | 2,37,252.34 | 1,88,707.99 | |
| (3) | Equity | ||
| (a) | Equity share capital | 376.08 | 375.79 |
| (b) | Other equity | 55,904.49 | 48,192.60 |
| Total equity | 56,280.57 | 48,568.39 | |
| Total liabilities and equity | 2,93,532.91 | 2,37,276.38 | |
Note: Brief particulars of Contingent Liabilities
(A) Contingent liabilities (Rs. in crores)
| Particulars | As at March 31, 2025 | |
| a. | In respect of Income tax demands where the Company has filed appeal before various authorities | 104.10 |
| b. | VAT demand where the Company has filed appeal before various appellates | 2.52 |
| c. | Service tax demands where the Company has filed appeal before various authorities | 2,840.87 |
| d. | GST demand where company has filed appeals | 37.66 |
| e. | Stamp duty demand raised by District Registrar office against which company has filed appeal | 6.69 |
| Total | 2,991.84 |
(B) Commitments not provided for(Rs. in crores)
| Particulars | As at March 31, 2025 | |
| a. | Estimated amount of contracts remaining to be executed on capital account, net of advances | 29.66 |
| b. | Commitments related to loans sanctioned but undrawn | 218.85 |
| I. | (A) The amount which the Company can raise by way of deposits (1.5 times of Net Owned Funds) | Rs. 70,689.63 crores |
| (B) The aggregate of public deposits held on 31.03.2025 | Rs. 53,592.10 crores |
J. The Company has no overdue deposits other than unclaimed deposits.
K. The Company hereby declares that:
| By Order of the Board For Shriram Finance Limited | |
| Sd/- | |
| Place: Bhubaneshwar Date: July 18, 2025 | Jugal Kishore Mohapatra CHAIRMAN (DIN 03190289) |
The above text of advertisement has been issued on the authority and in the name of the Board of Directors of the Company and has been approved by the Board of Directors at its meeting held on July 18, 2025 through video conferencing and a copy of same has been delivered to the Regional Office of the Department of Non-Banking Companies of the Reserve Bank of India, Chennai.
| Sd/- | Sd/- | Sd/- | Sd/- |
| Mr. Jugal Kishore Mohapatra | Mr. Umesh Revankar | Mr. Y.S Chakravarti | Mr. Parag Sharma |
| (DIN 03190289) | (DIN 00141189) | (DIN 00052308) | (DIN 02916744) |
| Sd/- | Sd/- | Sd/- | Sd/- |
| Mr. Pradeep Kumar Panja | Mr. S. Ravindran | Mr. Gokul Dixit | Mrs. M. V. Bhanumathi |
| (DIN 03614568) | (DIN 09778966) | (DIN 00357170) | (DIN 10172983) |
| Sd/- | Sd/- | ||
| Mr. D. V. Ravi | Mr. Ignatius Michael Viljoen | ||
| (DIN 00171603) | (DIN 08452443) |
You can choose to withdraw your consent provided to us for sharing of your Personal Information. For any such requests/queries, you may reach out to customersupport@shriramfinance.in. Please note that withdrawal of consent will not be retroactive. In the event that you withdraw the consent given to us , we reserve the right to restrict or deny the provision of our services for which we consider such information to be necessary.
Raju chooses an FIP instalment period of 22 months and pays his monthly instalments diligently during this period.
In addition to crediting interest for the instalment period of 22 months, Shriram Finance also offers an additional 12-month lock-in period for the investment with the same interest rate.
Raju benefits from interest on his investment for 33 months, even though he has made instalment payments for just 22 months, showcasing a favourable return on his investment.
Verification Email Sent
A link has been sent to your registered mail ID. Please check your inbox (and spam folder) to complete the verification.
Files are not fetched due to one or more reasons of KYC document expired or mandatory information missing. Please select the other KYC document or chose other KYC options
You have exhausted your Digilocker attempts, Please try again after 15 minutes.
Drop-Off link sent successfully!
Facematch link has been shared to the customer’s registered phone number to complete the booking.
Oops. It looks like you've reached the maximum 3 times limit for SMS requests. Try again in 15 mins.